Know your numbers before you hire anyone.
Self-paced financial tracking kits built for the way your business actually works. Each kit gives you the exact system to track revenue, expenses, and real profit — so you stop guessing and start deciding with data.
STR Financial Starter Kit
For Airbnb, VRBO and short-term rental hosts with 1–5 properties.
Know your real profit, break-even, and ADR — not just your payout. 10-tab Excel tracker + 25-page field guide. Most people are tracking within an hour.
- 10-tab Excel tracker with pre-loaded formulas
- 25-page field guide with worked examples
- Quick Start guide — tracking within an hour
- Built for 1–5 properties
Know your numbers before you hire anyone.
Self-paced financial tracking kits built for the way your business actually works.
STR Financial Starter Kit
For Airbnb, VRBO and short-term rental hosts with 1–5 properties.
Know your real profit, break-even, and ADR — not just your payout. 10-tab Excel tracker + 25-page field guide. Most people are tracking within an hour.
- 10-tab Excel tracker with pre-loaded formulas
- 25-page field guide with worked examples
- Quick Start guide — tracking within an hour
- Built for 1–5 properties
Browse Our Kits
Each kit is built for a specific business type — because a one-size-fits-all spreadsheet never fits anyone.
STR Financial Starter Kit
The exact tracking system short-term rental operators need to know their true profit per property every month — after platform fees, cleaning costs, and every expense that usually gets missed.
- Property-level P&L tracker — see real profit per property
- Revenue and expense templates built for STRs
- Platform fee and cleaning cost breakdowns
- Monthly profit snapshot dashboard
- Setup guide — tracking within 30 minutes
More kits on the way.
Each kit is built for a specific business type — because a one-size-fits-all spreadsheet never fits anyone.
Fix and Flip Starter Kit
You finished the flip. You made money — you think. But between acquisition, rehab, holding costs, and closing fees, do you actually know your margin? This kit tracks all four cost layers so you know your real profit on every deal before and after the sale.
I need this — notify me →Long-Term Landlord Starter Kit
You own the doors. Rent comes in. But after mortgage, insurance, maintenance, and vacancy, which properties are actually performing? This kit gives you per-property NOI tracking and portfolio-level visibility every month.
I need this — notify me →BRRRR Investor Starter Kit
You are running the cycle — buy, rehab, rent, refinance, repeat. But when the lender asks for your numbers, are they ready? This kit tracks ARV vs cost basis, rehab budgets, rental income, and refi readiness so your books are always one step ahead of your next deal.
I need this — notify me →Home Baker Starter Kit
Orders are coming in. You are buying ingredients, filling orders, and growing — but are you actually making money on every product? This kit tracks ingredient costs, order profitability, and revenue by product line so you know which items earn and which ones just keep you busy.
I need this — notify me →More kits on the way.
Each kit is built for a specific business type — because one-size-fits-all never fits.
Fix and Flip Starter Kit
You finished the flip. You made money — you think. But between acquisition, rehab, holding costs, and closing fees, do you actually know your margin? This kit tracks all four cost layers so you know your real profit on every deal before and after the sale.
I need this — notify me →Long-Term Landlord Starter Kit
You own the doors. Rent comes in. But after mortgage, insurance, maintenance, and vacancy, which properties are actually performing? This kit gives you per-property NOI tracking and portfolio-level visibility every month.
I need this — notify me →BRRRR Investor Starter Kit
You are running the cycle — buy, rehab, rent, refinance, repeat. But when the lender asks for your numbers, are they ready? This kit tracks ARV vs cost basis, rehab budgets, rental income, and refi readiness so your books are always one step ahead of your next deal.
I need this — notify me →Home Baker Starter Kit
Orders are coming in. You are buying ingredients, filling orders, and growing — but are you actually making money on every product? This kit tracks ingredient costs, order profitability, and revenue by product line so you know which items earn and which ones just keep you busy.
I need this — notify me →
Still exploring? Start here.
Get the free guide that helps business owners figure out what is actually going on with their numbers — before buying anything.
Not another generic spreadsheet.
Built for your business type
Each kit is designed for the specific revenue streams, expense categories, and financial patterns of your industry. No one-size-fits-all templates.
Designed by a bookkeeper
Brian built these from the same systems he uses with his monthly clients. You get the same tracking logic — just self-paced.
A stepping stone, not a dead end
If you outgrow the kit and want professional support, your data is already organized. The transition to monthly bookkeeping is seamless.
Not another generic spreadsheet.
Built for your business type
Designed for your specific revenue streams, expense categories, and financial patterns.
Designed by a bookkeeper
Same tracking logic Brian uses with his monthly clients — just self-paced.
A stepping stone, not a dead end
Outgrow the kit? Your data is already organized for the transition to monthly bookkeeping.
Still exploring? Start here.
Get the free guide that helps business owners figure out what is actually going on with their numbers — before buying anything.
After you buy.
Instant access
You will receive an email with your kit download link immediately after purchase.
Follow the setup guide
Each kit includes a step-by-step setup guide. Most people are tracking within 30 minutes.
Start tracking
Enter your numbers as you go. Within a few weeks, you will have a clear picture of what your business is actually doing.
Ready for more?
When you have data and want a second set of eyes, book a free Discovery Call to talk through your numbers with Brian.
After you buy.
Instant access
Download link arrives in your email immediately after purchase.
Follow the setup guide
Step-by-step instructions. Most people are tracking within 30 minutes.
Start tracking
Enter your numbers as you go. Within a few weeks, you will see what your business is actually doing.
Ready for more?
Book a free Discovery Call to talk through your numbers with Brian.
The clarity follows.
Every Kellcat service — from monthly bookkeeping to full advisory — starts with clean data. The Starter Kit is the fastest way to get there on your own.
"Know your numbers. Then decide." — Brian Kelly, Founder
The clarity follows.
Every Kellcat service starts with clean data. The Starter Kit is the fastest way to get there on your own.
Browse Starter Kits Take the Free Health Check →"Know your numbers. Then decide." — Brian Kelly, Founder
Clean Books. Clear Picture. Confident Decisions.
Financial clarity for real estate investors, growing businesses, and tech-enabled startups. Clean books. Custom dashboards. Bi-weekly advisory. Accounting architecture. Where Accounting Meets Engineering.
WHAT WE BUILD
Monthly Bookkeeping
Financial Dashboards
Advisory Partnership
Fintech & Startup Accounting
Books Cleanup