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Fix-and-Flip Financial Starter Kit

Know what every flip really made, not just what it sold for.

A simple Excel and Google Sheets tracker for house flippers. Log every cost and every draw, and it shows profit and ROI per flip, every rehab overrun, and how much of your cash is tied up right now. About 15 minutes a week.

  • A Deal Analyzer that shows your max offer before you bid
  • Rehab budget vs. actual, with every overrun flagged
  • Profit, ROI and days held for every flip you sell

Want it set up with Brian? Kit + Kickstart Call, $247

Instant download · Excel & Google Sheets · 14-day “it works for you” promise

Fix-and-Flip Financial Starter Kit cover with the tracker and field guide by Kellcat

Sound familiar?

A big closing check. What did the flip really make?

The profit shows up at closing.

By the time you see the settlement statement, the overruns and the extra months are already paid for.

Holding costs hide in plain sight.

Hard money interest, points, insurance and utilities add up quietly while the project runs long.

Your cash is everywhere at once.

Two flips, two lenders, one bank account. It’s hard to say how much you could put into the next deal.

A full sample year

See a finished year before you start yours.

The kit comes with a complete sample year for Ridgeline Renovations: three flips, two hard money loans and one cash purchase. One flip went to plan. One went 41% over its rehab budget. One is still in progress at year end.

Click around, see what every tab does, then open the blank tracker and do the same with your own projects.

Ridgeline Renovations is fictional. The numbers are a worked example, not a promise of results.

Ridgeline Renovations, 2026

412 Maple St: profit in 127 days
$40,380.93
1180 Birch Ct: profit in 238 days
$6,779.81
Sales from flips sold
$745,500.00
Profit on flips sold (6.3%)
$47,160.74
77 Aspen Way: in progress, cost so far
$180,912.35
Cash at year end
$74,645.39

Your six numbers

Pick a month. Read six numbers. Know what to do next.

The My Numbers tab gives each number a status and a plain-English “so this means.” Here is December from the sample year.

Profit from flips sold
$47,161

2 sold · 6.3% of sale prices

⚠ Watch

Profitable, but thin. Look at what ate the margin.

Average days to sell
183 days

Plan was 141 days

⛔ Act

Projects are running long, and holding costs grow every month.

Rehab budget health
0 of 1 over

Active flip at 75% of its rehab budget

✓ Healthy

The flip you’re working on is on budget.

Capital tied up
$180,912

71% of your money is in active flips

✓ Healthy

Enough cash stays free to handle surprises.

Cash runway
14.5 months

$74,645 cash ÷ $5,132 a month

✓ Healthy

Plenty of cushion for holding costs and overhead.

Cash vs. rehab left
8.3x

$74,645 cash for $9,000 of rehab still to do

✓ Healthy

You can finish the work you’ve started.

The My Numbers tab in the Fix-and-Flip tracker showing six numbers for December with Healthy, Watch and Act statuses

The My Numbers tab, from the sample year that comes with the kit.

Deal Analyzer

Know your max offer before you buy.

Type in the after-repair value, the asking price, your rehab estimate and your loan terms. The Deal Analyzer works out the 70% rule, every cost from closing to commission, your projected profit, the cash you need to bring and the most you can offer for the profit you want.

Then it stress-tests the deal: a lower sale price, a rehab that runs over, or both.

A screening tool, not an appraisal. Your lender, agent and contractor still have the final word.

2240 Cedar Ln (sample)

After-repair value
$310,000.00
Asking price
$195,000.00
Rehab estimate
$42,000.00
70% rule: max offer
$175,000.00
Projected profit at asking
$25,587.50
Max offer for a $25,000 profit
$195,540.00
If ARV drops 5% and rehab runs 10% over
$6,812.50

Inside the tracker

15 tabs. Most of the typing is on three.

Fill in Setup once per flip, then log costs on Expenses and draws, sales and owner money on Money In. Everything else calculates on its own, and the formulas are locked so nothing breaks.

  1. Start Here
    the 15-minute weekly routine, months-logged progress and what each tab does
  2. Setupyou type, once per flip
    up to 10 flips: price, financing, rehab budget by category, target ARV and sale date
  3. Expensesyou type
    every cost, by project and category, from closing to commission
  4. Money Inyou type
    loan draws, sales and owner money, kept apart from income
  5. Budget vs Actual
    every rehab and holding category for the flip you pick, with overruns flagged
  6. Project P&L
    cost basis, profit, days held, ROI and profit per month for every flip
  7. My Numbers
    six numbers for any month, each marked Healthy, Watch or Act
  8. Deal Analyzerbefore you buy
    the 70% rule, full costs, projected profit, max offer and a stress test
  9. What I Own & Owe
    cash, each flip at cost, each loan and your equity, month by month
  10. Mileageoptional
    trips by project with the 2026 IRS rate built in
  11. Month-End Checklist
    eight short steps to close each month
  12. Contractor Paymentswhen you pay one
    payments by project, W-9 on file and a 1099 check at the new $2,000 threshold
  13. Key Dates & Renewals
    permits, inspections, policies, loan maturity and license dates, with reminders
  14. Year-End for Your CPA
    flips sold, flips in progress, overhead and a contractors and 1099 check, plus a hand-off checklist
  15. Lists
    the categories behind every dropdown

What you get for $97

Everything in the download, plus a little help.

One payment, no subscription. Here’s exactly what you download, and what comes with it.

The My Numbers tab in the Fix-and-Flip tracker
Excel & Google SheetsThe 15-tab tracker

Ready for up to 10 flips. Log costs and draws; profit, ROI and days held fill in for every project.

Fix-and-Flip kit sample year and guide
Learn by exampleA full sample year

The same workbook filled in for Ridgeline Renovations (fictional), from offer to closing.

Fix-and-Flip Financial Starter Kit guide
PDF guideThe 28-page guide

Plain English, with a Quick Start, worked examples and what each number means.

A page from the Printable Toolkit: the month-end checklist
Print itThe 5-page Printable Toolkit

Your numbers on one page, a month-end checklist, common expense categories, a repair-or-improvement guide and a CPA hand-off email.

14DAY
PROMISE
No risk14-day “it works for you” promise

Follow the Quick Start. If it still isn’t showing your real profit, we help you fix it, or you get a full refund.

Real helpEmail support

Stuck on a tab or a number? Write to [email protected] and we’ll help you sort it out.

Next-step credit$97 toward Real Estate Books Setup

Ready for QuickBooks Online or Xero? Within 90 days, your $97 counts toward Kellcat Real Estate Books Setup.

One payment: $97

No subscription. Instant download, in Excel and Google Sheets.

Get the kit, $97

From the sample year

Real screens. Calculated for you.

Every screen below comes from the filled-in sample year that ships with the kit. You type in the gold cells; the rest fills in.

My Numbers tab with six flip numbers
My NumbersYour six flip numbers for any month, with what to do next.
Budget vs Actual tab
Budget vs ActualEvery rehab category against budget, flagged when a line runs over.
Deal Analyzer tab
Deal AnalyzerThe 70% rule and your max offer, before you make it.

Tap a screen to see it full size.

How it works

A small habit, not a new job.

TodayDownload

Open the sample year and the field guide. Read the Quick Start.

This weekendSet it up

Add each flip to Setup and log this year’s costs and draws.

Every week15 minutes

Log costs and draws, then check Budget vs Actual for each active flip.

Before every offer10 minutes

Run the Deal Analyzer and know your max offer.

Is it right for you?

Built for flippers, on purpose.

A good fit if you

  • Flip houses on your own or through a single-member LLC
  • Run up to 10 projects a year with hard money, a private lender, a bank loan or cash
  • Want the real profit on every flip, not just the closing check
  • Track money in your bank app, a notebook or not at all

Probably not a fit if you

  • Buy to hold and rent out (that’s the LTR + BRRRR Kit)
  • Run a construction company with crews on payroll
  • Split each deal among several investors and need capital accounts
  • Would rather hand the books to someone else

Keep some houses as rentals? See the LTR + BRRRR Kit. Want it done for you? See fix-and-flip bookkeeping or book a free Discovery Call.

Choose your start

Do it yourself, or set it up with Brian.

Fix-and-Flip Kit

$97 one time

  • 15-tab tracker for Excel and Google Sheets
  • Full sample year to learn from
  • 28-page guide with a Quick Start, plus a Printable Toolkit
  • Deal Analyzer and a year-end summary for your CPA
Buy the kit, $97
Most help

Kit + Kickstart Call

$247 one time

  • Everything in the kit
  • A 60-minute Google Meet with Brian
  • Set up your tracker with your own numbers, together
  • Recording sent within 24 hours
Get the Kit + Kickstart Call, $247

Own rentals too? The Real Estate Starter Kit Bundle gets the STR, LTR + BRRRR and Fix-and-Flip kits for $197.

Already bought the kit? Add the Kickstart Call for $150. After about 90 days of numbers, a Financial Clarity Call ($197) walks through what they say.

Next step · $797 one time

Ready for QuickBooks or Xero?

Brian sets up QuickBooks Online or Xero for you, with each property tracked separately, rent or booking income set up right and a property-level P&L. Your $97 kit purchase counts toward setup within 90 days.

See Kellcat Real Estate Books Setup →
14DAY
PROMISE

Our “it works for you” promise

Follow the Quick Start and set up your tracker. If it still isn’t showing you your real profit, email [email protected] within 14 days of purchase and tell us what isn’t working. We’ll help you fix it. If we can’t, you get a full refund. One refund per customer. The Kit + Kickstart Call is fully refundable any time before your call.

Brian Kelly, founder of Kellcat
Most flippers find out what a deal made when the closing statement arrives. This kit shows it while there’s still time to act: every overrun, every month of holding costs, and your max offer before you buy.

Brian Kelly, Founder of Kellcat20+ years in accounting. 11+ years as a software engineer. Every formula is tested against a full sample year before a kit ships.

QuickBooks Advanced ProAdvisorXero Certified Advisor

Questions

Before you buy.

How do I get the files?
Right after checkout. Your download links appear on the confirmation page and arrive by email within a few minutes: the blank tracker, the sample year and the field guide.
Does it work in Google Sheets or only Excel?
Both. The tracker is an Excel file that also opens in Google Sheets. The field guide shows how to upload it.
How many flips can I track?
Up to 10 projects in one year, plus business overhead like marketing, software and education.
Do I log loan draws?
Yes, on Money In. The tracker keeps loan money and owner money out of income, so your profit only counts real sales.
Does it tell me how my flips are taxed?
No. It gives your CPA clean numbers: cost basis and profit for each flip sold, flips still in progress and overhead. Your CPA decides how they’re reported.
I keep some houses as rentals. Which kit do I need?
The LTR + BRRRR Kit for the rentals and this kit for the flips. The Real Estate Starter Kit Bundle includes both, plus the STR Kit, for $197.
What if it doesn’t work for me?
Email [email protected] within 14 days and tell us what isn’t working. We’ll help you fix it, and if we can’t, you get a full refund.
Ready when you are

Stop guessing. Know what every flip really made.

One download, about 15 minutes a week, and a clear answer to “is this business really making money?”