Free field guide · For platform founders

Your Stripe deposits aren’t your revenue.

The Stripe Connect & Clean Books Guide shows how SaaS, marketplace and fintech platforms turn charges, transfers, payouts, refunds and disputes into books that tie out to the penny.

  • 24 pages, plain English
  • Checklists your bookkeeper or CPA can use
  • Free PDF by email

By Brian Kelly, founder of Kellcat · Where Accounting Meets Engineering

Stripe Connect & Clean Books Guide by Kellcat, cover mockup
What’s inside

Four short sections. One clean month-end.

Plain English first. The technical parts sit in “For your bookkeeper / CPA” panels, so you can skim them and hand them on.

01

Foundations

  • Why payouts aren’t sales
  • The Stripe clearing account
  • Subscriptions and annual plans
02

Stripe Connect

  • Three charge types, three fund flows
  • Gross vs. net: what’s really yours
  • Money held for sellers
  • Refunds, disputes and the 1099 questions for your CPA
03

Field notes

  • A payments-to-ledger case study
  • Every exception, with its answer
  • What a clean close looks like
04

Operating rhythm

  • Six numbers worth watching
  • Month-end in under an hour
  • Signs you’ve outgrown DIY

Plus: a 2-minute version, six beliefs that quietly break platform books, and the month-end proof that your books match Stripe and your bank.

Who it’s for

Founders whose money moves through Stripe.

  • SaaS foundersSubscriptions, annual plans and refunds, booked so your revenue and your bank both make sense.
  • Marketplace foundersBuyers pay, sellers get paid, and you keep a fee. Know which part is actually yours.
  • Platform and fintech foundersStripe Connect fund flows, payouts and disputes, designed into the ledger before they become a cleanup.
  • Their bookkeepers and CPAsJournal entries, roll-forwards and a checklist to settle before year-end.

Your information stays with Kellcat and is never shared.

Want it set up with you?

The best time to design your payments ledger is before launch.

The second best time is this month. Start with a free call, or have Kellcat set up the books side for you.

Start here · Free

Discovery Call

30 minutes on Google Meet. Walk Brian through your Stripe setup and charge type, and he’ll tell you what he’d fix first.

Book a free Discovery Call
One-time engagement

Payments-to-Books Setup

Starting at $997, quoted after review

Charge-type review, a Connect-ready chart of accounts, a Stripe clearing account and seller liability, sync settings for QuickBooks Online or Xero, and a first reconciled month-end.

Start with a Discovery Call

Running a platform already? See fintech and startup accounting.

Questions

About the guide.

Is the guide really free?

Yes. Enter your name and email and the PDF arrives in your inbox. No purchase or sales call needed.

Do I need to use Stripe Connect?

No. Sections 01 and 04 apply to any business paid through Stripe. Section 02 goes deeper for platforms that pay sellers or providers with Connect.

Is Kellcat part of Stripe?

No. Kellcat is an independent bookkeeping and advisory firm. Kellcat is not affiliated with or endorsed by Stripe; “Stripe” is used only to describe the service.

Does the guide give tax advice?

No. It explains how money moves and how to book it. Tax questions, such as 1099s and sales tax, are listed for you to settle with your CPA.