Business Dashboards

Business dashboards that show where you are and where to go.

Kellcat builds live Databox dashboards on your own numbers: your QuickBooks or Xero books, plus the sales, marketing and operations tools you already use. One screen, kept current, so you can make decisions with confidence.

What a business dashboard is

The cockpit for your business, not another report.

A pilot doesn’t fly by checking the bank balance. A dashboard works like your cockpit and GPS: it shows where the business is right now, which way it’s heading, and what needs attention before it turns into a problem.

Kellcat connects your accounting software and your other business tools to Databox, picks the handful of numbers that actually drive your business, and builds one live dashboard around them. No exporting, no copy-paste, no waiting for month-end to find out how you did.

What your dashboard can show

  • $FinancialRevenue, profit and margin, cash on hand, money owed to you and your biggest costs, from QuickBooks or Xero.
  • ↑Sales & marketingLeads, conversion, sales by channel or offer, and where your best customers come from.
  • ⚙OperationsJobs, bookings, occupancy, capacity or whatever your team runs on, next to the money it makes.
Who it’s for

Owners who are done flying blind.

Built for owner-led businesses without an in-house controller or CFO.

You check five places to know how the month is going.

Your books, your bank, your sales tool and a spreadsheet. A dashboard puts it on one screen.

You’re growing and decisions are getting bigger.

Hiring, pricing, a new location or another property. You want the numbers in front of you first.

You own several properties or business lines.

See each one on its own and all together, without rebuilding spreadsheets every month.

Just starting out, or only need books for taxes? The core bookkeeping dashboard in Clean Books or a Financial Starter Kit may be the better fit.

What’s included

A dashboard at every layer.

Every Kellcat service includes a dashboard. How much it covers depends on the layer you choose.

Layer 1

Clean Books

Core financial dashboard

  • Six core numbers from your books: revenue, net profit and margin, gross margin, cash on hand, money owed to you and operating costs
  • Each number marked as a win or a watchout
  • Built on monthly bookkeeping, so every number is reconciled
Layer 2

Clear Picture

Custom dashboards, built in the Clear Picture Build (90 days)

  • Custom financial, sales and marketing, and operations dashboards
  • A data audit to find the numbers that matter most for your business
  • Early-warning targets on your key numbers
  • Regular KPI reports and a monthly video walkthrough of what changed
Layer 3

Confident Decisions

Everything in Clear Picture, plus cash

  • Cash-flow views and a rolling cash forecast
  • Weekly KPI and cash reports
  • Decision support on your calls: what the numbers say and what to do next

Already have a bookkeeper? You can keep them and add Clear Picture or Confident Decisions. See how the layers work.

How it works

Connect. Build. Review every month.

Your dashboard pulls from every part of your business, not just the books. And when Kellcat keeps your books too, you get a bonus: clean, accurate books behind every financial number.

1

Connect your tools.

Kellcat connects your accounting software, sales and marketing tools, and operations systems, and automates the manual copy-paste between them.

2

Audit the data and build your dashboard.

Kellcat audits your data to find what matters most for your business, then builds one live dashboard around it.

3

Review it every month.

Your dashboard stays current with early-warning targets on your key numbers. Each month you get a review of what changed and what to watch, so the numbers turn into decisions.

Example dashboards

See what your numbers could look like.

Pick your type of business to see an example built for the way you work. Sample dashboards; numbers are for illustration only.

Ten example dashboards across real estate, local businesses, growing companies, and the numbers every business needs.

Sample bookkeeping dashboard showing revenue, net income, cash, and expenses by category
Sample data · Built in Databox
For Every Business

Bookkeeping Basics

The core numbers every owner should see each month, straight from clean books.

Questions it answers
  • Did I make money this month, and how does it compare to last month?
  • How much cash do I actually have to work with?
  • Where is my money going, and who still owes me?
RevenueNet IncomeCash in the BankExpenses by CategoryMoney Owed to You

Common sources: QuickBooks Online or Xero.

Sample short-term rental dashboard showing occupancy, nightly rate, and profit by property
Sample data · Built in Databox
Real Estate

Short-Term Rental Portfolio

For Airbnb and VRBO hosts who want to know which properties really earn their keep.

Questions it answers
  • Which property is most profitable after fees, cleaning, and repairs?
  • How is occupancy trending through the seasons?
  • Is my nightly rate keeping up with demand?
Occupancy RateAverage Nightly RateProfit by PropertyCleaning & Platform FeesReview Rating

Common sources: QuickBooks or Xero, plus your booking platform or property management software.

Sample fix and flip dashboard showing profit, return, and plan versus actual by project
Sample data · Built in Databox
Real Estate

Fix & Flip Projects

For flippers who want the real profit on every deal, not a guess after closing.

Questions it answers
  • What did I actually make on each flip after holding and closing costs?
  • Which projects went over the rehab plan, and by how much?
  • How long is my money tied up in each deal?
Profit by ProjectReturn on InvestmentRehab Plan vs. ActualDays HeldActive Projects

Common sources: QuickBooks or Xero, settlement statements, and your project cost tracker.

Sample service business dashboard showing revenue, gross profit, and close rate by service line
Sample data · Built in Databox
Service & Local Businesses

Service Business & Contractors

For trades, agencies, and service providers who want to know which work actually pays.

Questions it answers
  • Which services bring in the most profit, not just the most revenue?
  • How many leads turn into paying jobs?
  • Is my average job value going up or down?
Revenue by ServiceGross ProfitClose RateJobs CompletedAverage Job Value

Common sources: QuickBooks or Xero, plus your job management or CRM software.

Sample restaurant dashboard showing food cost, labor, prime cost, and sales by channel
Sample data · Built in Databox
Service & Local Businesses

Restaurant

For restaurant owners who need to control food and labor costs without waiting for month-end.

Questions it answers
  • Is my food cost on target this month?
  • What is my prime cost, and is it moving the right way?
  • How much are delivery apps really costing me?
Food Cost %Labor %Prime Cost %Sales by ChannelDelivery App Fees

Common sources: Your point-of-sale system, QuickBooks or Xero, and payroll.

Sample home bakery dashboard showing revenue, gross margin, and profit per hour by product
Sample data · Built in Databox
Service & Local Businesses

Home Bakery

For home bakers and makers who want to know which products are worth their time.

Questions it answers
  • Which products earn the most for every hour I spend baking?
  • Are ingredient and packaging costs eating into my margins?
  • What are my busiest months, so I can plan ahead?
Revenue by ProductProfit per HourGross MarginOrdersIngredient Costs

Common sources: Your payment or online order system, QuickBooks or Xero, and a simple time log.

Sample growing business dashboard showing revenue versus plan and a three-month cash forecast
Sample data · Built in Databox
Growing & Tech

Growing Business

For owners who are hiring and scaling, and need to see what’s ahead, not just what already happened.

Questions it answers
  • Will I have enough cash over the next three months?
  • Am I on plan, and where am I off?
  • Can I afford my next hire?
Cash ForecastPlan vs. ActualGross MarginPayroll % of RevenueHeadcount

Common sources: QuickBooks or Xero, your payroll provider, and your spending plan.

Sample subscription business dashboard showing recurring revenue, churn, burn, and runway
Sample data · Built in Databox
Growing & Tech

Tech & Subscription Business

For software and subscription companies that need investor-ready numbers every month.

Questions it answers
  • How fast is recurring revenue growing, and how much are we losing to cancellations?
  • How many months of cash runway do we have?
  • How long does it take to earn back what we spend to win a customer?
Monthly Recurring RevenueCustomer ChurnMonthly BurnCash RunwayCost to Acquire a Customer

Common sources: Stripe, Mercury, and QuickBooks or Xero.

Sample sales and marketing dashboard showing website visitors, leads by channel, and ad spend
Sample data · Built in Databox
For Every Business

Sales & Marketing

For owners who want to see which marketing actually brings in customers and revenue.

Questions it answers
  • Where are my leads and new customers coming from?
  • Is my ad spend paying off?
  • Is my website and social media traffic growing?
Website VisitorsLeads by ChannelNew CustomersAd SpendCost per Lead

Common sources: Google Analytics, Google Business Profile, Google Ads, Facebook and Instagram, and your CRM.

Sample operations dashboard showing jobs completed, on-time rate, and team utilization
Sample data · Built in Databox
For Every Business

Operations

For owners with a team who want to know if work gets done on time and if hours turn into billable work.

Questions it answers
  • Are jobs getting done on time?
  • How much of my team’s time is billable?
  • Is the backlog growing faster than we can handle?
Jobs CompletedOn-Time RateTurnaround TimeBillable HoursCustomer Satisfaction

Common sources: Your scheduling, job management, or time-tracking software.

All dashboards shown are samples built with illustrative numbers. Your dashboard is built around your business, your tools, and the numbers that matter to you.

Take it with you

The dashboard portfolio, as a free PDF.

Six pages of Databox, Klipfolio and Google Sheets dashboards, plus the 5-Point Audit that turns monthly numbers into decisions. Easy to share with a partner or your team.

  • Databox dashboards for service businesses and short-term rentals
  • Klipfolio and Google Sheets builds for teams that live in spreadsheets
  • The 5-Point Audit: the monthly review that turns numbers into decisions
  • Sample data only, so you can share it freely
Or get a free Books & Numbers Review →
Ready to see your numbers?

Let’s build the dashboard for your business.

Book a free Discovery Call to talk through your business, the numbers you want to see, and what it would take to get there.